Sale! – Again, your end result is to attract sales by leading the customer through the entire store.Over Communicate – Your store should carry a sales theme through the department or entire store and make sure your associates are in the loop.Assortment – Your visual merchandising should show depth in your presentation of multiple product offerings.Kinetic – Your merchandising should depict motion, not just static imagery.With these five goals for visual merchandising success, it’s also important to add some KAOS to your store. KAOS means: What about their store inspires you or makes you excited? Can you incorporate those things into your store? What inspires you will most likely visually excite your own customers. Be Inspired By Others – Visit other retailers and capture the environment around you.Knowing who are you attracting and what are you hoping to sell them is important to successful product display. Know Your Shopper Demographics – Shopper, also known as customer, demographics are “the who and what” of the people coming into your store.Create A Successful Floor Plan – Ask yourself, “What’s the traffic flow in my store? Do I have enough merchandise to set a promotional display?” Set a clear image of your store layout in order to achieve your end result.You want to attract not only with sight, but smells (subtle scents), touch, sound (complimentary music) and taste, too (salt water taffy bits or fudge for tasting – you will sell more boxes this way). Stimulate All Five Customer Senses – A great store plays to sensory perception.Create Excitement – You want your store to draw your customer into your world through the merchandise in it.Encouraging sales through creative color and commercial retail design is a key element to keeping a customer interested.” So what does this mean for you as a store owner? It translates to five simple goals:
#Retail store visual merchandising planogram how to
Land more loyal customers in 2017 by learning the basics of visual merchandising and how to build a formula to keep your store fresh and exciting for all your customers.Īccording to design:retail magazine, “visual merchandising takes your consumer from the retail display to the cash register. Is your store entrance inviting? Are your fixtures and wall standards easy to access? Are you telling a good visual “story” with your windows?Īll of these questions are key to success when you’re attempting to create a space that customers want to shop and spend time – as well as their money. How your store looks is sometimes more important that what you are selling. Visual merchandising is an important component of retail store success how products are displayed in a store drives sales.